Understanding the WHY is the catalyst to your participation in the program.
The “Why” Behind the Monthly Wisdom Program
Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. It is ultimately the end result.
Some organizations know HOW they do it. The HOW are the methods that make them special or set them apart from everyone else. It is about the process.
Very few organizations know WHY they do what they do. The WHY is not about making money. Earnings are a result. WHY is a purpose, cause, or belief. It’s the very reason an organization exists.
“Normally, people think of investing in terms of stocks, bonds, real estate, or something else. But the biggest and most rewarding kind of investment is SELF-INVESTMENT, purchasing things that build mental power and proficiency. To get the extra reward above a “normal” income in the years ahead, we must invest in ourselves to achieve our goals. Real education, the kind worth investing in, is that which develops and cultivates your mind and is measured by how well we think. Resolve to purchase at least one stimulating book each month and you can tune in to some of the best thinkers available anywhere.” Dr. David J. Schwartz, PH.D. Author of The Magic of Thinking Big.
“People don’t BUY what you do; they buy WHY you do it, and what you DO simply proves what you believe.”
Simon Sinek, New York Times Best Selling Author